Time Partners advises F1® Arcade on successful £30m investment round to drive global expansion

15th June 2023

London, UK

Time Partners is delighted to announce that it has advised F1® Arcade on the recently closed £30m investment round.

F1® Arcade is a pioneering social hospitality concept and the first official Formula 1® simulator racing experience. The corporate finance arm of Time Partners has advised F1® Arcade for the last year, supporting the management team in finalising the business plan as well as introducing investors to the £30m investment round. 

Jonathan Peters, CFO of F1® Arcade, said, “it has been a pleasure to work with Time Partners and we are grateful for their advice during the last year. The team has been highly diligent in its approach and truly understood the aspirations of F1® Arcade. Their expertise and extensive networks have added considerable value to the development of the business.” 

This funding will support F1® Arcade’s international expansion plans, primarily in the US, where the business is building a significant pipeline of new venues. The business plans to own and operate sites in the UK and the US, and multiple discussions are underway with leading franchise partners around the world, including Europe, the Middle East and Australia, amongst other territories.

The round attracted notable investors, led by Liberty Media and Formula 1, with participation from leading sector-focused investment firm Imbiba. There was also support from names across the F1 paddock, including McLaren Racing CEO Zak Brown and Formula 1 drivers Lando Norris and Logan Sargeant.

See the F1® Arcade announcement here

Time Corporate Finance provides independent, bespoke M&A and strategic advisory services to founders, entrepreneurs and privately owned businesses.

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